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About Duely

Small businesses shouldn't have to be debt collectors.

Late payments cost small businesses hours every month. We build Duely so business owners can spend their time on their work, not on chasing money they've already earned.

An example: an invoice is due, a friendly reminder follows three days after the due date, then a reminder with a payment link, and the invoice is paid.

Our story

It started with the same work, every month.

Duely started inside a finance team. Every month the same work came back: exporting overdue invoices, writing reminders by hand, and keeping track of who promised to pay when.

Existing tools helped, but they were built for large companies with dedicated credit controllers. We're building the version for everyone else: set it up in an afternoon, and it runs on its own.

Crossed off your list

  • Before: Exporting overdue invoices

    With Duely: Invoices sync from your accounting software

  • Before: Writing reminders by hand

    With Duely: Reminders go out on schedule, in your branding

  • Before: Tracking who promised to pay when

    With Duely: Promises and payment plans in one place

What we stand for

  • Your customers stay your customers

    Reminders go out in your name and branding. Our default wording is firm and friendly, never threatening.

  • Fair to debtors, by design

    The legal limits on reminder timing and collection costs are built in, and flows can't be set to exceed them.

  • Your data stays yours

    Your invoice and debtor data is stored in the EU, and you can export all of it at any time.

Team

The people building Duely.

Martijn

Founder

Background in SaaS finance, billing and credit control, business process automation and programming.

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Get in touch

Questions, a demo, or interested in the pilot? We aim to reply within one working day.

Request a demo